Posts Tagged ‘Marketing’

Seven Additional Skills for Marketers

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Over my career, the definition of a Marketer has changed, but I’m not sure when.  It seems like every year there are more and more skills expected of contemporary Marketers.  I’ve reviewed these skills and discussed them with colleagues.  Here are the seven skills we think you need to master, on top of being a […]

From the Box Room to Baggot Street

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Datalytics is three years old this month and its true, time does fly when you are having fun! I can’t believe I’m three years working away on this one already. At times it still feels new. I never really had a desire to be self-employed and entrepreneurship didn’t quite describe what was going on either. […]

Lucky, Unlucky or Neutral on Friday the 13th

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The fear of Friday the 13th combines the fear of Friday as an unlucky day with the fear of the number 13.  You will fall into one of three camps on reading that last sentence: Be-at-home-under-the-covers camp and concede that’s one less shopping day till Christmas this year (full panic); You-wouldn’t-call-yourself-superstitious camp, but would be […]

Data Geeks are Made not Born

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  As a coach of youth football, on seeing a young player produce an amazing piece of skill I often come out with the phrase “he’s a natural”. But what is a “natural”? In author Malcolm Gladwell’s book Outliers, he told us of the theory of 10,000 hours. The theory of 10,000 hours works on […]

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