Posts Tagged ‘Data Quality’

6 Questions to ask when writing your Data Strategy

Posted by admin

We are regularly asked ‘where do we start’ by marketers and business managers who are keen to engage more with their data and drive out some results. Depending on where the organisation is in terms of its data life cycle we will make very specific recommendations, but here are six questions to get you started: […]

Three Elements of Improved Data Quality

Posted by admin

According to Experian Data Quality’s latest research, inaccurate data has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue. Data quality is the foundation for any data-driven effort and in order to organisations will need to look at prioritising data accuracy and accessibility. https://www.edq.com/white-papers/state-of-data-quality/ […]

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