Posts Tagged ‘Analytics’

Seven Additional Skills for Marketers

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Over my career, the definition of a Marketer has changed, but I’m not sure when.  It seems like every year there are more and more skills expected of contemporary Marketers.  I’ve reviewed these skills and discussed them with colleagues.  Here are the seven skills we think you need to master, on top of being a […]

Companies doing great stuff with data

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There were 5 very different presentations from the DMX in Dublin on March 12th that were each underpinned by an exciting data story.                 1. Data underpinning a strategy rebrand  Kenny Jacobs of Ryanair is tasked with making the Ryanair brand more likeable.  Tough job but I was […]

Spring Cleaning Your Data

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Despite this crazy weather we’ve been having, I decided I could not put off the spring clean any longer.  I made the most of the sunshine on Saturday morning and retreated indoors later in the day.   First I set about tidying the garden, weeded the flower beds, rescued the blooming tulips from some strangling […]

Data Protection Day January 28th, 2014

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Seriously, there is a Data Protection Day!  On January 28th 1981 the Convention for the Protection of Individuals with regard to Automation Processing of Personal Data (Convention 108) was signed and this day is commemorated to raise awareness of data protection and privacy issues. Events will be happening all around the world to encourage people […]

Data Geeks are Made not Born

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  As a coach of youth football, on seeing a young player produce an amazing piece of skill I often come out with the phrase “he’s a natural”. But what is a “natural”? In author Malcolm Gladwell’s book Outliers, he told us of the theory of 10,000 hours. The theory of 10,000 hours works on […]

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