Modelling

Modelling

We will take an extract of your customers’ transactional data and build the relevant suite of models to segment the customer base, identify customers in need of retention activity and prompt the next sale through propensity modelling.

This will help you identify:

  • Which customers should you increase contact with, and which should be rested on your communication plan?
  • Which customers and prospects may be interested in which additional products and services?
  • How do they want to be reached?

stock17

Analytics around customer acquisition, customer servicing, relationship development and customer retention can help answer important questions like these. Once the models are tested and validated the scores will be reloaded back to your database to be used in contact planning and campaign.


Got a project you’d like to talk through?

Call us on Tel: +353 1 644 9828

or Email: info@datalytics.ie