Book Club

Emarketing Excellence – Dave Chaffey

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About the book This book is a practical guide to creating and executing e-marketing plans. It’s useful for students of both business and marketing, and marketers involved in strategy and implementation who want a thorough yet practical grounding in e-marketing. The chapters comprise plenty of examples, checklists, summaries, case studies, practical tips and insights. e-CRM […]

Contagious: Why Things Catch On

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Why I Read This Book I first heard about this book while reading a blog post on where it was mentioned and referred to as an “excellent book”. The title of the book instantly had me interested and after seeing that it got plenty of positive reviews online I decided to get a copy […]

The Purple Cow by Seth Godin

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Why I Read This Book Before I read the book the unusual and catchy title made me think of a story about a cow with superpowers.  This turned out to be not too far from the truth because Seth Godin’s book is actually about a superhero cow with the power of making things outstanding! Quick Summary Marketers […]

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