Book Club

Emarketing Excellence – Dave Chaffey

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About the book This book is a practical guide to creating and executing e-marketing plans. It’s useful for students of both business and marketing, and marketers involved in strategy and implementation who want a thorough yet practical grounding in e-marketing. The chapters comprise plenty of examples, checklists, summaries, case studies, practical tips and insights. e-CRM […]

Contagious: Why Things Catch On

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Why I Read This Book I first heard about this book while reading a blog post on where it was mentioned and referred to as an “excellent book”. The title of the book instantly had me interested and after seeing that it got plenty of positive reviews online I decided to get a copy […]

Tribes by Seth Godin

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Why I Read This Book As this was my first book for our book club, I decided to pick something that would keep me interested and would be relatively short and easy to get through. Of the books we have in the office Tribes seemed like a good place to start so I picked it […]

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